Adding adsense ads inside blog posts is a very good thing to do to increase your CTR.
CTR means"(the number of times your ad clicked) divided by (number of times it is shown).So,the more CTR you have,the more $$ you get.

As we know,there are more chances for the ads to be clicked when they are in the middle(blog posts) rather than at the sidebars(especially the right sidebar),footer,etc.So,

How to place adsense ads between Blog posts:

By doing this,the adsense units will be displayed between the blog posts in the homepage,archive pages and permalink(individual post pages).
Follow the procedure to do this:

1.Sign in to your blogger dashboard>click on the layout link

click on the layout link

2.Click on the Edit link in the "Blog Posts' column[look at the below screenshot]
click on Edit ..............a pop up window opens..........

3.Check the box next to 'Show ads between Posts'

next,configure the ads,choose the format,colours,etc and SAVE THE CHANGES.
configure the ads That's it! Now your adsense ads will show between blog posts.

If you want to know how to add the adsense ads inside the blog post rather than between the post, follow this:-

Showing adsense ads inside Blogger blog Posts:-

1.Sign in to your blogger dashboard>layout>Edit html

Check the box next to 'Expand Widget Templates'

2.Scroll down the window till you see this code

3.Replace that code in the template with the below code

4.Again,scroll down the template and find out data-post body tag[look at the below screenshot]
and paste the below code just above that code{this will show ads above the post body}.If you want ads to show below the post,paste the code below that tag.

Here is the code to paste:-

That's it!

As bloggers we face a wide variety of task each day in managing and building our blog. Productivity and efficiency is a must, especially for part-time bloggers. Standing in the way of productivity is a number of habits that tend to be extremely addictive and time-consuming for most of us. I think I have personally struggled with each of these at one point or another, and I’m sure that you can relate. Let’s take a look at each of these habits and how you can overcome the addiction.

1. Obsessing Over Subscribers

The number of subscribers to a blog is probably the most common measuring stick for determining the blogs impact, importance, or success. As a result, all of us make an attempt to gain new subscribers on a daily basis, and many times this turns into more of an obsession than a goal.

While building a large base of subscribers is important for any blog, putting too much focus on a number can do more harm than good. First of all, you can’t force anyone to subscribe, so you are not in complete control of the situation, which makes it frustrating. Second, not all subscribers are equal. Loyal and involved subscribers are much more valuable to a blog than someone who subscribes but never actually reads. It’s impossible to look at a subscriber count and know what type of involvement the audience has. Sometimes an unhealthy obsession with subscriber counts will lead you to make decisions that will harm your blog in the long run.

How to kick the habit

Rather than focusing so much on your subscriber count, focus on building active readers and developing relationships with them. While it’s fine to have goals for reaching a specific number of subscribers, don’t let that determine your success or failure. There’s much more to blogging than just the number of subscribers. If you need to, develop some other goals that will take some of the emphasis away from your subscriber count.

2. Checking Stats Constantly

Just like subscriber counts can be addictive, so can traffic stats. Useful tools like Google Analytics can become a nightmare if you spend too much time looking at your referral stats, search engine traffic, and most popular pages. While I do feel that analysis is a necessary part of blogging, it’s also easy to go overboard. Do you really need to check your stats every couple of hours? Checking constantly isn’t going to change the results.

How to kick the habit

Set a specific time each day or each week to check stats and don’t do it any other time. Give yourself a few minutes at a time and that should be sufficient. You may also want to allot a little bit more time once a month to do more in-depth analysis.

3. Chasing Social Media Traffic

Social media presents an incredible opportunity for bloggers, but it also becomes a huge distraction for many. Especially Digg. I do believe that targeting social media users with your content is a great way to bring new visitors to your blog, but chasing social media traffic with each post is overkill. I’ve seen many bloggers that constantly use Digg buttons on their posts with very poor results.

How to kick the habit

Only submit your best work to social media. Don’t try to push everything you publish, because it simply won’t work that way. You’ll have much better success if you only promote your best work, rather than trying too hard to make a square peg fit into a round hole.

4. Excessive Use of Social Media

While going after traffic from social media can be a big distraction, surfing around social media sites looking at popular content can also be a big time waster. I’m an active user of social media, so I’m not suggesting that you should never visit these sites, but avoid spending hours each day looking at sites just for fun. I think StumbleUpon is especially addictive for many bloggers.

How to kick the habit.

Set aside a specific amount of time for visiting social media. By limiting yourself you will still be able to find the valuable content that is available, but you will refrain from reading too much about things that really don’t pertain to you.

5. RSS Feeds

How many feeds do you have in your RSS reader? How many do you actually read? Most of us spend a lot of time each day just wading through feeds that we don’t have much interest in. Subscribing to other feeds in your niche is a good habit, but within reason. Most of us don’t have a few hours each day to read through the feeds that we subscribe to.

How to kick the habit

I like to go through my subscriptions every couple of months and get rid of anything that I haven’t read in a while. If the odds of you reading a feed are unlikely, don’t let it waste your time everyday, just get rid of it.

6. Forums

Web forums are a great place to network and help others, but if you’re not careful you can spend way more time there than you intended. Some forums really become addictive when you get an email notification anytime someone replies to your post in the thread.

How to kick the habit

Like many of the other items already discussed, forum use should be limited to a specific amount of time. Additionally, only opt to get email notifications on threads that are important where you really don’t want to miss a response, and unsubscribe once you’ve received the response that you need.

7. Rankings

PageRank, Alexa rank, Technorati rank. All of these are helpful for knowing where you stand and motivating yourself for continued growth (plus for selling ads), but don’t put more weight in them than they deserve. Rankings can never tell you whether or not a blog is successful, so don’t obsess over your rankings to the point that it hurts your productivity

How to kick the habit

I think one of the most important things you can do here is to simply recognize that these rankings are meaningless unless you allow them to be significant. Once you see that they really don’t make or break your blog, chances are you’ll stop worrying about them. Focus on creating the best blog that you can and the rankings will take care of themselves.

8. Email/IM

Communicating with other bloggers is an important part of networking, but for many of us the amount of time we spend on these activities keeps growing and growing out of control.

How to kick the habit

Organization is really important to reducing the time spent on email. If you get the same questions over and over again, you can either develop templates to answer these questions (then cut and paste into your email) or set up a detailed FAQ page. Using folders effectively will also help you to manage your inbox more efficiently. Probably the most important thing you can do is limit the amount of times each day that you check your email. Learn to work with it closed rather than open.

Every day, millions of bloggers post content online. Millions more people read and comment on blogs. With all that communication, some interesting legal issues are bound to arise. This article looks at 10 major legal points that bloggers must know and offers some suggestions about how to work with them.

1. Develop a “legal consciousness” about blogging. Like any publications, blogs frequently create legal questions. However, there is no need to fear those issues. Instead, being aware of the possibility of such concerns will help you identify them and manage them effectively. This article presents some of the most common legal issues that arise.

As you read it, consider how those issues apply to your blog. Also, it is good to develop the habit of looking for legal questions as you post new content on your blog. Using the major points in this article as a guide, you can ask yourself, “Are there any potential legal problems here?” whenever you update your blog. This simple practice will help you identify important legal questions and resolve them before they have a chance to cause problems.

2. Read carefully and understand the agreements related to your blog. Depending on how you host, manage, promote, and monetize your blog, the exact agreements you enter will vary somewhat, but here are some common agreements that will affect most bloggers:

  • Web and blog hosting agreements, including terms of service and acceptable use policies;
  • content-sharing agreements and licenses;
  • syndication agreements; and
  • affiliate, revenue-sharing, and advertising programs.

You should assume that these agreements are valid, enforceable contracts that you must follow. Of course, if you have questions about any agreements or policies or their validity, you should consult with a lawyer to learn about your rights and duties. However, it is reasonable to expect that in most cases you will have to abide by these agreements as you operate your blog, so it is worth your time to become familiar with them.

3. Adopt basic legal policies for your blog. Most blogs can benefit from a “terms of use” agreement. This policy explains how visitors to your blog may use your site and its content. It is the fundamental agreement between you and visitors to your site. The particulars of terms of use agreements vary from one blog to another, but some common provisions include disclaimers of warranties on any of the content, limitation of the blog publisher’s liability, restrictions about how the blog’s content can be used, netiquette policies governing comments posted on the blog, and so forth.

A privacy policy is also an important document for blogs today. Participants in blog conversations are concerned about identity theft and the security of their information. Establishing and following a privacy policy for your blog assures visitors that their personal information will be protected and encourages them to join the discussions at your blog. Here at Daily Blog Tips, Aditya Mahesh recently outlined the basic points that all good blog privacy policies have. Following those points will give you a great start on developing a privacy policy for your blog.

User-generated content (UGC) is becoming an increasingly important source of potential legal disputes. Content-sharing sites may be the most obvious example of participatory media and UGC, but blogs allow users to generate content in the form of comments. A useful policy for UGC will answer the following questions:

  • who owns the content that users post?
  • how can the blog’s publisher use the UGC?
  • how can other users use the content?
  • do visitors to the blog have the right to change or remove their content?
  • how will you handle UGC that infringes upon another person’s intellectual property rights or is illegal?
  • how will disputes over UGC be resolved?

Please note that the questions listed above are just starting points. A complete UGC policy will answer those questions and several others that apply to the particular kind of blog you publish.

4. Protect your copyright in your original work. Unfortunately, a lot of blog content is being copied and used all over the Web without the permission of the content’s creators. Preventing copyright infringement and plagiarism can be difficult and costly, but there are some simple things you can do to address the problem.

  • display a copyright notice conspicuously on each page of your blog;
  • register your copyright in your blog with the United States Copyright Office or the copyright registration authority in your country;
  • license your work to your blog’s visitors (Creative Commons offers a number of standard licenses that you can use, if you don’t want to create your own from scratch); and
  • learn more about the problem of online plagiarism by reading authoritative information, such as Daily Blog Tips’ “Blog Plagiarism Q & A” and Jonathan Bailey’s PlagiarismToday site.

5. Respect others’ content and do not infringe upon it. You can avoid many disputes in the blogosphere if you respect others’ copyrights and trademarks. Here are a few tips to help you avoid infringing on others’ intellectual property.

For copyrights:

  • assume all content, whether online or offline, is protected by copyright unless you are certain that it is in the public domain;
  • get written permission to use copyrighted content and store that writing in a safe place in case you need it later;
  • always acknowledge the source of content and, if the copyright owner requests a certain format for the attribution, use it;
  • follow best practices related to copyright law; and
  • be extremely careful about “fair use” of copyrighted works. The legal factors that determine whether a given use of copyrighted content is a “fair use” may look simple and obvious, but they can be very difficult to apply in practice. If you are unsure about whether your proposed use is a fair use, consult with a lawyer. Even if you are sure that you are making fair use of a copyrighted work, you will still be wise to do everything you reasonably can to obtain written permission to use that work, to avoid the possibility of disputes later.

For trademarks:

  • show the trademark symbol (”®” for registered trademarks, and “TM” for common law trademarks) immediately after the trademark;
  • follow the trademark owner’s guidelines for using the mark in blogs and commentary (for an example of such guidelines, see the LEGO® Fair Play policy); and
  • do not suggest that the trademark owner approves of your content, endorses your site, or is affiliated with you. Instead, display a statement prominently that says you are not affiliated with the trademark owner and that the owner has not approved or endorsed your blog or its content.

6. Before you post statements of fact, be sure those statements are true. Obviously, very few bloggers will intentionally publish false information. However, in the rush to cover topics quickly, ahead of other bloggers and ahead of the mainstream media, bloggers face increasing pressure to “get it first and get it right.” Unfortunately, though, sometimes speed comes at the cost of accuracy. Sacrificing accuracy can cause at least three big problems for the blogger.

First, someone may accuse the blogger of libel because he or she misstated the facts.

Second, you and your blog will lose credibility. In the short term, lost credibility may cost you readers and advertisers. In the longer term, lost credibility may affect your ability to successfully publish other blogs.

Third, if you are selling goods, services, or information through your blog, misrepresenting certain facts can subject you to liability for fraud and violation of applicable consumer protection laws.

7. Consider special problems that can arise in the workplace.

Several disputes have arisen between employers and employees over blogging. Some bloggers have even lost their jobs. There are a few basic rules to follow in the workplace to avoid problems.

If you are an employee, don’t blog on your employer’s time or using your employer’s computer systems or network, unless you have your employer’s explicit written permission. Such practices are likely against the employer’s rules and you probably don’t have any legal right to use the employer’s equipment for personal blogging.

An exception to this general rule occurs when you are writing content for an official company blog that your employer sponsors. In that case, you have the employer’s permission, but you should verify that your blog postings comply with the company’s policies for online content. If you are not sure about the applicability of your employer’s policy, ask your manager.

If you are an employer, make sure your employees understand your company’s policies about blogging. Your blogging policies should be in writing and you should ask employees to sign a statement that says they have read and understood the policy and agree to comply with it. As with any other policies, you should enforce your blogging policies consistently and fairly.

8. If you publish a collaborative or group blog, make sure all the contributors know their rights and responsibilities concerning the blog and its content. The more people you have contributing content to a blog, the greater the potential for disputes. To avoid conflict, it is useful to develop a written agreement with the other bloggers that addresses, at a minimum, the following points:

  • who owns the copyright to the individual blog posts?
  • who owns the copyright to the blog as a whole?
  • can individual bloggers republish their blog posts on other blogs or in other publications, whether online or offline?
  • under what circumstances may individual bloggers remove their blog posts from the group blog?
  • do bloggers retain any interest in the blog’s content, including in their individual contributions to it, after they leave the blog?
  • who is entitled to revenue that the blog generates?
  • who is responsible for paying the blog’s expenses?
  • how will disputes among bloggers be resolved?
  • how will the various affairs of the blog be concluded if the blog ceases publication?

9. Blog anonymously, if your identity, reputation, or personal safety are at risk. In some cases, the only reasonable way to communicate your message–and to make it likely that you will be able to continue blogging–is to blog anonymously. While some countries, such as the United States of America, guarantee a legal right to communicate anonymously, exercising that right on the Internet is not necessarily easy because a blogger may leave various clues about his or her identity at numerous points in the blogging process. While a complete discussion of the technical means to blog anonymously is beyond the scope of this article, here are two resources that will help you navigate those technical issues.

  • The Electronic Frontier Foundation’s How to Blog Safely (About Work or Anything Else)
  • Reporters Without Borders, “How to blog anonymously,” in Handbook for bloggers and cyber-dissidents.

10. Learn more about the basics of the laws that affect bloggers. There is much more to the law of blogging than a brief article can cover. Moreover, as blogging becomes more popular, blogging law is developing rapidly. Therefore, learning about the legal issues of blogging is an ongoing process.

Happily, there are several good resources available to help you stay up to date on legal matters. One source of information is bloggers’ conferences and conventions. Those meetings often hold sessions or workshops that present the latest legal developments that bloggers need to know. Additionally, there are several online publications that explain the law in much greater detail and provide a variety of examples to guide you through the legal maze. Here are a few samples of those texts.

An effective web design is one in which your users are able to find information quickly and in a logical fashion.

Do they visit the content you want them to visit? Are they looking in the right places of your web page? Are you able to keep your user’s attention, or do they just leave quickly?

It’s not just about the content either. If your design loads slowly - or if moving from one section to another takes a long time - it affects the user’s experience.

These things can be the make-or-break factors between a user clicking on a link to find more information, or the back button to find it elsewhere.

Some things to consider:

  • Are important information being seen by the user?
  • Are the navigation and action items intuitive?
  • Is the user being directed to sections in a logical manner?
  • Does the web page load quickly enough to not turn away the user?

If you’re interested in analyzing and optimizing your page layout - here’s some extremely useful tools that you can use to help.

1. ClickHeat

ClickHeat is an open source visual tool for showing “hot” and “cold” zones of a web page. It allows you to see which spots users click on most, and which spots are being ignored.

ClickHeat - Demonstration screenshot

It’s very easy to implement on your website, you only have to include an external JavaScript file.

2. Crazy Egg

Crazy Egg offers a myriad of analytical tools to help you visualize what visitors are doing.

Crazy Egg - Screenshot of confetti overlay

Features include: Confetti - allowing you to see what people are clicking on based on certain factors such as their operating system and where they came from, Overlay - providing you with tons of data about particular links, and Report sharing - enabling you to share the data with team members and clients.

The free version only allows 4 pages to be tracked - so use your top landing pages to get the most data.

3. YSlow for Firebug

A key tenet of a strong design is that, not only should information be presented in a logical and elegant fashion, but that it must also be served quickly, with very little delay.

YSlow for Firebug - Performance Grade and breakdown of Yahoo! homepage

YSlow for Firebug is a free tool for Mozilla Firefox that gives you information about your front-end design to see if it performs well. It gives you a letter grade (A through F) and outlines your web page’s trouble spots.

It’s based on the

Yahoo! Developer Network’s “Best Practices for Speeding Up Your Web Site” initially written by Steve Souders, who was once the Chief of Performance at Yahoo! and is now working over at Google on web performance and open source initiatives. Downloads: Firebug extension for Firefox (required) and YSlow.

4. clickdensity

clickdensity is a full suite of usability analysis tools that will help you assess your web page design.

clickdensity - screenshot of hover map

You can use heat maps showing where users click on the most, hover maps - which shows people scrolling over links but not clicking on them, and A/B Tests which allows you to change certain page elements to see which style is more effective.

The free subscription give you 5,000 clicks and only one page and one site to monitor.

5. ClickTale

ClickTale offers a lot of user data pertaining to how visitors use your website.

ClickTale - Heat map

There are plenty of things you can look at such as average time it takes for a user to click on a link, a user’s hesitation on clicking a link, hover to click ratio, and much more. It also provides detailed reports and charts on your users’ monitor sizes to better optimize your web page design to cater for the typical visitor.

6. Clicky

Perhaps the most interesting feature that Clicky has is its real-time tracking and monitoring feature, called Spy (check out the demo here).

Clicky - Spy Data

Besides Spy, there’s a host of other analytics data you can look at such as user Actions - which records click data from your users and Visitors - providing you user data.

7. Google Analytics

One of the best free services that Google offers is Google Analytics and probably the most well-known analytics tool. It’s incredibly easy to install and offers plenty of user and content data to help you learn more about your web pages’ performance.

Google Analytics - Site Overlay feature

It has a feature called Site Overlay, which gives you a visual representation of the popular places your users like to click on. It also offers data on bounce rates and your top exit pages (to see what pages make users leave).

As a web designer or developer building a site, it’s helpful to first scout similar websites (i.e. the competition) to help you make design and development decisions. Knowing what websites work and which ones tank can give you insights and inspiration on what design elements, website features, and website content is effective.

To help you in your analysis, here are 15 top-notch, free, and simple web tools to help you learn more about a particular website.

1. Yahoo! Site Explorer

Yahoo! Site Explorer - screen shot.

Site explorer allows you to inspect certain aspects of a URL. The "Inlinks" feature shows you details about web pages that link back to the particular URL you are exploring. Site Explorer gives you some insights on how popular a website is based on how many web pages are linking to it.

2. Compete

Compete - screen shot.

Compete is a web-based analytics tools that allows you to compare the traffic statistics and trends of up to three websites. It gives you an estimate of how many unique visitors and page impressions a website gets and how fast a website is growing in popularity (called Growth Velocity).

3. Quantcast

Quantcast - screen shot.

Quantcast is another popular site traffic measuring tool. Quantcast allows publishers to "Quantify" their website – a process in which you place a script in your web pages so that they can measure your traffic statistics directly. With that said – sites that aren’t quantified may not have accurate/complete data and many people aren’t comfortable about placing third-party scripts on their websites.

4. Alexa

Alexa - screen shot.

Started in 1996, Alexa is the most popular traffic ranking service today. It tracks traffic statistics of websites and provides a numerical rank based on the data that they collect. You can find a website’s Page Views and Reach (the % of internet users that have visited the website).

5. Feed Compare

Feed Compare - screen shot.

An effective way to determine a website’s popularity is by tracking its RSS feed subscriber trends. If a website uses FeedBurner – the leading provider of RSS feeds services – you can use Feed Compare to see trends in subscribership from websites and compare growth/decline of subscribers for up to 4 feeds at one time.

6. - screen shot. is a tool that can help determine how popular a URL is based on web services and statistics such as Alexa, Technorati, Delicious bookmarks, number of subscribers, and more. It’s a one page tool that gives you a quick overview of how popular a website is. even gives you the option to post a widget on your site to display your popularity.

7. socialmeter

socialmeter - screen shot.

socialmeter is a web tool that scans how popular a web page is throughout major social websites such as Digg, Stumbleupon, and Delicious. It gives you a "socialmeter score" which is currently just a summation of the results found (useful for comparing social media website popularity of different websites).

8. TweetVolume

TweetVolume - screen shot.

Another way of monitoring a website’s popularity is to see if people on Twitter are talking about it. TweetVolume allows you to search key words and phrases (i.e. – a website’s name, URL, author name, etc.) to see how many tweets have mentioned your search terms.

9. Quarkbase

Quarkbase - screen shot.

Quarkbase is a comprehensive web tool that presents a myriad of information about a website. Quarkbase has a "Social Popularity" tab that shows you information about a website’s popularity among social media sites like Digg, Stumbleupon, and Delicious.

10. BlogPulse Profiles

BlogPulse Profiles - screen shot.

If you’re interested in finding data about a specific blog or blogger, The BlogPulse Profiles tool is a simple web application that provides a blog’s rank, how often it’s cited in other blogs, and other information such as how many posts are published each month and blogs that are similar to it.

11. Technorati Blogging Central

Technorati Blogging Central - screen shot.,

Technorati is the leading blog search engine. Technorati’s Blogger Central allows you to see the ranks of a particular blog to gauge its popularity among the 128 million+ blogs in the world. You can find the Top 100 blogs in Blogger Central. Technorati determines a blog’s rank by the number of reactions (links that go to the blog) it has.

12. - screen shot. is a simple tool that tells you how many visitors a website receives per day.

13. Cubestat

Cubestat - screen shot.

Cubestat is another simple web tool that provides you with a host of information about a website’s popularity daily page views. What’s unique about Cubestat is that it estimates a website’s monetary value (in U.S. dollars) – the more expensive the website is, the more popular it is.

14. dnScoop

dnScoop - screen shot.

dnScoop attempts to estimate the value of a website based on factors such as links pointing to the domain, popularity of the domain, page rank, traffic, and more.

15. WebsiteOutlook

WebsiteOutlook - screen shot.

WebsiteOutlook allows you to determine a website’s popularity based on its estimated value, daily page views, and revenue.

An effective internal linking strategy is important for a few reasons:

1) It helps to increase page views and encourage readers to stay on your blog longer by providing enticing links to content that may interest them, and 2) it can help to improve the search engine rankings for your posts and pages.


In this article we’ll take a look at ten easy ways to improve the internal linking throughout your blog. Put these into action and you’ll be well on your way to creating a more user-friendly blog and also helping your search engine rankings at the same time.

1. Use a sitemap
Sitemaps are not only important for helping visitors find what they’re looking for, but they’re also an easy way to increase the amount of internal links to your important pages. I’m not talking about XML sitemaps created for search engines (although they can be important too), but rather a sitemap for your readers with links to all of your posts, or at least your most important ones.

WordPress users can use the Sitemap Generator Plugin from Dago Design to automatically create a sitemap for their blog. This plugin creates a helpful sitemap page with links to your posts arranged by category.

2. Create a FAQ
Frequently Asked Questions pages can help you to get internal links to your posts while using highly targeted keywords and phrases. Create some common questions readers might have that can be answered by your blog posts. Pose the question on the FAQ page and partially answer the question and provide a link to a particular post for more information. When phrasing the questions, use keywords that readers are likely to use when performing a search, as this can help to improve traffic from search engines. Also use keywords in the anchor text of the links to your posts.

3. Link to related posts
Linking to posts on similar topics can help your readers to find additional content that may interest them. Just as importantly, it can also improve the number of internal links to your blog posts. You can manually create related links at the end of your posts, or you can use a plugin to do it for you. WordPress users can download the Related Entries plugin.

4. Include links to your most popular posts on your sidebar
Many blogs contain links to specific posts in the sidebar. Linking to those that are the most popular is a good way to increase your page views and also to improve your internal link strength. This also can either be done manually or with the use of a plugin. Doing it manually will require updates and changes whenever you want to feature new posts, whereas a plugin like MostWanted will eliminate the manual effort.

5. Write a series of posts
One easy way of building up the number of internal links going from one post to another is to write a series. As the series is written and published each post can link to the others. If you have a very long post, consider breaking it into a series. Be careful not to do this all the time as your readers may start to feel like you are using them to gain page views.

6. Do a weekly or monthly summary
Many bloggers wrap up each month with a post that links to some of the most popular recent posts on the blog with a brief description of each. This obviously gives you a chance to add some internal links, and it can help readers who may have missed some posts as well as new subscribers who may not have had the opportunity to read some of your best work.

7. Place links on your 404 pages
Error pages are frustrating to visitors. Help make your 404 error pages more-user friendly and drive a little bit of extra traffic to some of most important posts. Most WordPress themes include a 404.php file that can be edited to include and content you want, including links. If you are using a WordPress theme that does not include a 404 file, see the WordPress Codex for instructions.

8. Include links in your footer
Depending on what blog theme you are using, your footer may be wasted space that includes very little valuable content. Many visitors who have read to the bottom of your posts or scrolled all the way down looking for something will check the footer for relevant links rather than scrolling back to the top. Why not provide these visitors with links to other posts or pages on your blog?

9. Use text links throughout posts
As your writing your blog posts keep an open eye for opportunities to link to older posts. If you have text relates to the topic of an older post, create a link. As you build more and more content this will be even easier to do. It’s also a good idea to periodically go back through some of your older posts to look for linking opportunities to more recent posts that did not exist at the initial time of publishing.

It may be especially beneficial to include links in the first few paragraphs of a post, as some bloggers have reported highly increased click-through rates from RSS readers with links high in the content,

10. The aLinks plugin for WordPress
WordPress users can take advantage of the aLinks plugin to automatically create links for commonly used phrases throughout their blog posts. The plugin is designed for use with internal links as well as external links (especially affiliate links).


1. Look at Your Stats

Find out which pages you are getting traffic to from the search engines and what keywords are being used to get there. This is where we need to focus. Improving your ranking for a term from 7429 to 43 takes your traffic from 0 to 0. If you can improve from 9 to 1, you will see a huge increase in traffic if it is a phrase that people are searching for.

Now that we have a few pages that are getting some traffic and the keywords they are getting it from, we have to do a little keyword research.

2. Keyword Research

The first step is to find out which phrases we want to target. Look at the keywords that are getting the most traffic and find out where you currently rank. You could use your web analytics program for this, and then check the rankings on Google.

At this point, you can also use a keyword search tool to find out how much traffic each of these phrases gets.

Now we want to focus our efforts on the terms we rank the highest for that get the most search traffic.

3. Internal SEO

Have you ever written anything similar to this before? Go through your archives and find where you have mentioned this topic before. Update the old article with a link to the new one using the keywords you are trying to rank for.

If this is a topic that people want to know more about, consider writing another post or two expanding on the first one. In each new post, link to the original article with one of the keyword phrases you are targeting.

Next, go back to the post you are hoping to rank higher. Is the keyword already in the article? Consider making it bold. Is there a section where the phrase would make a good header? Consider adding it. Don’t stuff the article full of keywords as you still want the people that come to enjoy your writing. However, if these changes can be made without affecting the quality, they may help improve your ranking a little bit.

These things do two things. They show the search engines what your pages are about (hopefully the keywords you are targeting) and they show them that they are important pages. The more links you have pointing to the page, the more important you are making it in Google’s eyes.

4. Watch your Rankings and Traffic Surge

I went back to my post and made the keyword bold when I used it. Then I went through the archives and found another post that talked about the stimulus package and added a link to the new post. I also wrote a few more articles in the following weeks that talked about the stimulus package, so I linked back in each of those as well. The result? I moved up to #1 in Google for the phrase “government stimulus package” before it passed. It brought thousands of visitors to my blog, and the week that the bill passed is my highest traffic week ever.

The part of this that is really powerful is that all of this was done several days after the article was posted. The regular readers had read it already, and anyone who was going to link to it already had. I was then able to move from #6 to #1 in Google simply by telling Google what the page was about and that I thought it was important. Never underestimate the power of linking to yourself internally.

The Top 25 Blogs is becoming a trademark around here. We have already created the Top 25 Blogs About Blogging and the Top 25 SEO Blogs. Now it is time to cover the web design niche.

I have a lot of fun compiling these lists because it allows me to discover a bunch of new blogs, most of them with excellent content. It is also interesting to see how the different blogs on a specific niche perform under the parameters. Once again we based the analysis on Google’s Pagerank, Alexa rank, Bloglines subscribers and Technorati authority. The details about the algorithm can be found below the table.

#1 A List Apart 8 10 10 10 38
#2 Smashing Magazine 6 10 10 10 36
#3 456 Berea Street 7 8 10 8 33
#4 Meyer Web 8 7 9 7 31
#5 Simple Bits 7 7 10 6 30
#6 Pearsonified 7 6 7 10 30
#7 Tutorial Blog 5 8 7 8 28
#8 CSS Beauty 7 8 7 5 27
#9 7 7 7 6 27
#10 Bartelme Design 7 6 9 4 26
#11 The Man in Blue 7 5 10 3 25
#12 Andy Budd 8 3 10 4 25
#13 Particle Tree 6 6 8 5 25
#14 Warpspire 7 4 3 10 24
#15 Brian Gardner 6 7 1 10 24
#16 Sitepoint Design Blog 6 10 4 4 24
#17 The Undersigned 7 3 3 10 23
#18 Bitt Box 5 7 5 6 23
#19 Fadtastic 5 3 5 10 23
#20 Colour Lovers 0 9 5 8 14
#21 David Airey 4 7 3 8 22
#22 Design Meltdown 5 6 7 4 22
#23 Clagnut 7 3 8 3 21
#24 Dev Lounge 6 6 4 5 21
#25 Smiley Cat 6 4 7 3 20

Blogs considered: the list considers only blogs that have a high percentage of web design related content.

Google Pagerank (0 to 10): the actual Pagerank was used on the algorithm.

Alexa Rank (0 to 10): Ranges were determined based on the Alexa Rank (i.e., 150k and up, 150k-100k, 100k-75k, 75k-50k) and each range was assigned a number (1 to 10).

Bloglines Subscribers (0 to 10): Subscriber ranges were determined (i.e., 1-50, 50-100, 100-150, 150-200) and each range was assigned a number (1 to 10).

Technorati Authority (0 to 10): Ranges were determined based on Technorati’s Authority rank (i.e., 1-100, 100-200, 200-400,400-600) and each range was assigned a number (1 to 10).

The “Top 25 Blogs About Blogging” list ranks blogs according to their Google Pagerank, Alexa rank, number of Bloglines subscribers and Technorati authority.

Each of the four factors range from 0 to 10, where 10 is the best score. The maximum total score for each blog, therefore, is 40.

#1 Problogger 6 10 10 10 36
#2 Copyblogger 6 9 10 10 35
#3 John Chow 6 10 6 10 32
#4 Quick Online Tips 6 8 10 6 30
#5 Daily Blog Tips 5 8 7 9 29
#6 Lorelle on Wordpress 6 8 6 9 29
#7 Dosh Dosh 4 9 5 9 27
#8 Performancing 7 8 1 10 26
#9 Weblog Tools Collection 6 9 5 6 26
#10 Blog Herald 6 7 4 9 26
#11 Blogging Pro 6 7 4 8 25
#12 Successful-Blog 6 6 4 8 24
#13 JohnTP 6 8 3 7 24
#14 Engtech 6 6 2 7 21
#15 Bloggers Blog 6 3 6 5 20
#16 Andy Beard 5 7 2 6 20
#17 ChrisG 5 6 4 4 19
#18 Converstations 5 3 5 6 19
#19 The Wrong Advices 5 4 1 5 15
#20 Business Blog Wire 6 2 2 4 14
#21 Alister Cameron 5 4 1 4 14
#22 Blog About Your Blog 4 5 1 4 14
#23 Blogtrepreneur 5 3 1 4 13
#24 I Help You Blog 4 3 2 2 12
#25 Build A Better Blog 6 1 3 1 11

Blogs considered: the list considers only blogs that have a high percentage of blogging-related content. Topics might range from blogging tips to monetization, from news to building communities or business blogs.

Google Pagerank (0 to 10): the actual Pagerank was used on the algorithm.

Alexa Rank (0 to 10): Ranges were determined based on the Alexa Rank (i.e., 150k and up, 150k-100k, 100k-75k, 75k-50k) and each range was assigned a number (1 to 10).

Bloglines Subscribers (0 to 10): Subscriber ranges were determined (i.e., 1-50, 50-100, 100-150, 150-200) and each range was assigned a number (1 to 10).

Technorati Authority (0 to 10): Ranges were determined based on Technorati’s Authority rank(i.e., 1-100, 100-200, 200-400,400-600) and each range was assigned a number (1 to 10).

This list was made using pretty much the same algorithm (only small modifications were made, mainly due to the fact that SEO blogs are more popular). Once again the list should be useful because it is based on objective factors. There are many “Top SEO Blogs” lists around the web, but most of them are based on the preferences of the author.

The Top 25 SEO Blogs list, instead, ranks the blogs according to their Google Pagerank, Alexa rank, number of Bloglines subscribers and Technorati authority. Each factor has a score from 0 to 10, and the maximum score for each blog is 40. Details about the algorithm can be found below the table.

#1 Search Engine Land
7 10 9 10 36
#2 SEOBook 6 10 10 10 36
#3 SEO Moz 5 10 10 10 35
#4 Matt Cutts 7 10 8 10 35
#5 Search Engine Watch 7 10 10 7 34
#6 Search Engine Roundtable 7 10 8 8 33
#7 Search Engine Journal 7 8 9 8 32
#8 Online Marketing Blog 6 7 7 10 30
#9 Pronet Advertising 7 7 5 10 29
#10 Marketing Pilgrim 7 8 6 8 29
#11 SEO Chat 6 10 4 6 26
#12 Search Engine Guide 7 8 4 6 25
#13 SEO Blackhat 6 8 6 5 25
#14 Stuntdubl 6 6 6 6 24
#15 Graywolf’s SEO 6 7 4 7 24
#16 SEO by the SEA 6 4 5 5 20
#17 Link Building Blog 5 5 5 4 19
#18 Jim Boykin 5 6 4 4 19
#19 SEOpedia 6 5 4 4 19
#20 DaveN 6 5 4 4 19
#21 Bruce Clay 5 7 3 3 18
#22 Blue Hat SEO 4 6 3 4 17
#23 Tropical SEO 5 5 3 4 17
#24 SEO Refugee 5 6 1 3 15
#25 Small Business SEM 5 4 3 3 15

Blogs considered: the list considers only blogs that have a high percentage of SEO-related content. Topics might range from SEO news coverage to general SEO discussion and link building.

Google Pagerank (0 to 10): the actual Pagerank was used on the algorithm.

Alexa Rank (0 to 10): Ranges were determined based on the Alexa Rank (i.e., 100k and up, 80k-100k, 60k-80k, 40k-60k) and each range was assigned a number (1 to 10).

Bloglines Subscribers (0 to 10): Subscriber ranges were determined (i.e., 1-50, 50-100, 100-150, 150-300) and each range was assigned a number (1 to 10).

Technorati Authority (0 to 10): Ranges were determined based on Technorati’s Authority rank (i.e., 1-125, 125-250, 500-750,750-1000) and each range was assigned a number (1 to 10).

  1. Allowing title tags to be auto-generated (from the post title, category name, etc.). Every category page and most permalink pages (i.e. post pages) should be hand-crafted. Don’t just let the blog software reuse the post title or category name with your blog’s name tacked on in the front. Why? Because an ideal post title is seldom an ideal title tag. Optimizing your post title or category name by working in synonyms, multiple verb tenses, etc. into it can ruin its punchiness and thus its reader impact. For example, “Marketing on MySpace” makes for a great post title but “Social Media Marketing on MySpace, the King of Social Network Sites” makes for a title tag with broader keyword appeal.
  2. How would you accomplish this? If your blog is powered by WordPress, then you can use my WordPress plugin called SEO Title Tag. It even offers a “mass edit” administrative interface for making bulk edits across dozens or hundreds of pages at once. I am not aware of a similar plugin for Movable Type or other blog platforms, but perhaps this article will spur someone on to write it. ;-)

    If you don’t have the time or resources and wish to continue with auto-generated title tags, you should at an absolute minimum hand code the title tag on the home page, and then on the rest of the blog place the blog name at the end of the title tag rather than at the beginning (or remove it altogether). This will give you more uniquely focused title tags.

  3. Letting pages get indexed that should never be indexed. Some pages shouldn’t be allowed into the search indices because they are either basically content-less (like the “Email this page” form or “Enlarged photo” pages) or because they are substantively similar to other pages (like the “Printer-friendly” pages). Peruse your indexed pages in Google using the site: query operator and look for which pages don’t deserve to be there. Then disallow them in your robots.txt file.
  4. Having multiple homes for your blog. Does your blog have what search engine geeks refer to as “canonicalization” issues? If you can get to a page by multiple URLs, then the answer is “Yes.” For example, and and all lead to the same page.
  5. Not using “optional excerpts” to minimize duplicate content. This may be known by other names in other blog platforms, but in WordPress the optional excerpt on the Write Post form is where you can define alternate copy to display everywhere but on the permalink page. That will make the content of the post unique to the permalink page, reducing the potential that you’ll lose rankings for duplicate content because the post would otherwise be included in its entirety on numerous pages, including archives-by-date pages and category pages.
  6. Not using rel=nofollow to strategically direct the flow of link gain. Some internal links aren’t very helpful because they have suboptimal anchor text (e.g. “Permalink” and “Comments”). Some external links just leak link gain to nobody’s benefit, such as “Digg this” links.
  7. Over-reliance on date-based archives. Most blogs organize their archives by month rather than by keyword. That’s a shame because the anchor text of links is so important to SEO, yet these date-based archives tend to have terrible number-based anchor text. Organizing your blog into categories is a step in the right direction, but implementing tagging and tag clouds across your blog is a much more search engine optimal approach. Then you can ditch your date-based hierarchy, or at least rel=nofollow all those date-based archive links.
  8. No stability in keyword focus on category pages. When categories have been selected - at least in part - because of keyword research, then your category pages can be of great SEO benefit. But in order to really give those category pages the best chance at competing for their targeted keywords, the pages need stability in their keyword focus. However, in most cases the keyword focus jumps all over the place as new posts make it into that category page and old posts fall off. Using “sticky” posts which stay at the top of category page regardless of the age of that post will give you the opportunity to incorporate keyword-rich introductory copy into the pages. For example, the sticky post on the Politics category page at sets the stage with a keyword-rich, relevant and useful introduction to the posts within that category.
  9. Suboptimal URLs. The most optimal URLs contain relevant, popular keywords and a minimal number of slashes, without any question marks. If using WordPress, be sure to change your “Permalink Options” to use rewritten URLs rather than the default of post IDs. If using TypePad or Movable Type, change from using the default of underscores to hyphens instead, as hyphens are preferred from Google’s standpoint. TypePad and Movable Type also tend to truncate URLs mid-keyword. Consider for example the post on the TypePad platform titled “Hotels, Hospitality and Social Media” which converted to a URL of Note how the URL was truncated and the works “hospitality” and “social media” were lost. If using WordPress, make use of the “post slug,” to custom write the filename of the post’s URL and eliminate throwaway words from the URL such as “the” that appear in the post title but add no value in the URL.
  10. Only one RSS feed, and it’s not even optimized. Each category on your blog should have its own category, so that people who are mostly interested in just one topic can subscribe to - and hopefully syndicate - the category-specific feed. Same thing applies if you have tag pages hosted on your blog. Tag-specific feeds are great for users and for SEO. Optimized RSS feeds are ones that are “full text” not summary feeds, have more than just ten items (e.g. 20 or 50), have keyword-rich item titles, incorporate your brand name in the item titles, include important keywords in the site title, and have a compelling site description.
  11. Offering suboptimal podcasts. If you are publishing podcasts on your blog, be sure to optimize the ID3 tag, include show notes with each podcast, create show transcripts (hint: CastingWords offers inexpensive podcast transcription), and ensure you have a presence in podcast directories like iTunes.
  12. Putting your blog’s URL or your RSS feed’s URL on a domain you don’t own. Does your blog’s URL contain,,, etc.? If so, please repeat after me in a Homer Simpson voice: “Doh!”. This is a disaster waiting to happen. What happens if you want to move to another blog platform or service provider? You won’t be able to 301 redirect. The best you can do is put up a “We’ve moved” post then abandon the blog. Like what my daughter had to do with her Neopets blog when she moved it from to Another mistake is using Feedburner without using their MyBrand service - which means that all your RSS subscribers are subscribing to a URL you don’t control. You’d be in a pickle if you ever wanted to change from Feedburner to another service. After Google acquired Feedburner, they made the MyBrand service free. So there’s no excuse for not using it. I use MyBrand with my blog, so my feed URL is instead of
  13. Using suboptimal anchor text when linking internally. It’s not uncommon for bloggers to use “here” or “previously” or similar suboptimal phrases as anchor text within post copy. Resist the temptation and use relevant keywords instead.

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